The team at Emirates NBD’s Exchangers programme for CSR and volunteering was keen on developing a concept revolving around ‘agent Pepper on volunteering missions’. We created a series of episodes throughout Ramadan that highlight a variety of volunteer tasks from distributing iftar meals to entertainment at labor camps. The series included a contest element that gathered thousands of comments.

Tasks include scriptwriting, social media copy, shooting, editing, animation, influencers outreach, and reporting.