Conceptualizing an Instagram Shoot that Feels Authentic and Playful.

Long story short…

How can you get Pizza Hut fans excited about a new offer of buying 3 pizzas at an irresistible price? Inspire them to #GetCarriedAway and start fun pizza plans with friends.

Along with the team of MullenLowe and Pizza Hut, we created a list of still images and short videos to showcase humorous scenarios of pizza lovers you went overboard with their pizza orders.

This was one of numerous snackable content projects we conceptualized and shot for Pizza Hut Middle East. The idea was to capture fun moments of stacking lots of pizza boxes to get customers excited about their WOW! Offers. We opted for stop motion, short looping videos, and spontaneous-looking photos.

Pizza Hut