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Attention VS Attraction

A marketing philosophy developed many years ago by Saatchi & Saatchi and got us thinking about where would many social media campaigns from influencer collabs to engaging content fall. 💭

Which brand do you think are great examples of attraction?

Let’s hear your thoughts.

Thanks for reading! 👍🏼
About the author
Picture of Rasha


Rasha is passionate for all kinds of content creation with a particular interest in Arabic. After years of working in Social Media Marketing – agency-side – Rasha joined Saad to launch Oteek and hopped into generating ideas, writing bilingual scripts, casting talents and sourcing props. Additionally, she happily handles illustration and typography.
1 Comment
Saad Rabia

Great insights! 🙂

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